10. Attention To Details- Event Logistics Most logistics theories concern the supply of products to customers. In the events industry, logistics include the efficient supply of customers to the festival product, and the supply of facilities and products to and from the event site. "In this sense, it has more in common with military logistics than modern business logistics". (McDonnell, I. et al. (1999), 210) A careful attention to details is essential, because if part of the logistical requirements are overseen, it could have fatal consequences to the outcome of the festival. The ‘supply’ of festival visitors and sponsors is described closer in the above chapters. if you like my post then pls click on advertisment and add as you in my follower list . Its beneficial for you and me both.
Event Marketing Definition "Whereas marketing outside the voluntary sector generally involves clarifying customer needs and then satisfying them with appropriate products or services, arts marketing more usually involves finding the right audience for the product and bringing audience and product together. It is a matching process rather than one in which the public is simply given what it wants." (Fishel, D. (1994), 7-8) From the author’s point of view, this statement contradicts in itself, but unfortunately it is advocated by some representatives of the arts industry. Of course, there are major differences between marketing physical products and arts experience, some of which are described further in this chapter. However, the marketing process should still involve segmentation of the markets and targeting the potential groups on the basis of comprehensive market research, which serves as a source for a clear definition of their needs and motivation. Many examples in the