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10. Attention To Details- Event Logistics

10. Attention To Details- Event Logistics Most logistics theories concern the supply of products to customers. In the events industry, logistics include the efficient supply of customers to the festival product, and the supply of facilities and products to and from the event site. "In this sense, it has more in common with military logistics than modern business logistics". (McDonnell, I. et al. (1999), 210) A careful attention to details is essential, because if part of the logistical requirements are overseen, it could have fatal consequences to the outcome of the festival. The ‘supply’ of festival visitors and sponsors is described closer in the above chapters. if you like my post then pls click on advertisment and add as you in my follower list . Its beneficial for you and me both.
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Event Marketing

Event Marketing Definition "Whereas marketing outside the voluntary sector generally involves clarifying customer needs and then satisfying them with appropriate products or services, arts marketing more usually involves finding the right audience for the product and bringing audience and product together. It is a matching process rather than one in which the public is simply given what it wants." (Fishel, D. (1994), 7-8) From the author’s point of view, this statement contradicts in itself, but unfortunately it is advocated by some representatives of the arts industry. Of course, there are major differences between marketing physical products and arts experience, some of which are described further in this chapter. However, the marketing process should still involve segmentation of the markets and targeting the potential groups on the basis of comprehensive market research, which serves as a source for a clear definition of their needs and motivation. Many examples in the

Multi-level marketing

Multi-level marketing (MLM), (also called network marketing, direct selling, referral marketing, and pyramid selling) is a term that describes a marketing structure used by some companies as part of their overall marketing strategy. The structure is designed to create a marketing and sales force by compensating promoters of company products not only for sales they personally generate, but also for the sales of other promoters they introduce to the company, creating a down line of distributors and a hierarchy of multiple levels of compensation in the form of a pyramid. The products and company are usually marketed directly to consumers and potential business partners by means of relationship referrals and word of mouth marketing. if you like my post then pls click on advertisment and add as you in my follower list . Its beneficial for you and me both.

Survey

Survey Meaning A research technique in which information is gather from a sample of people by use of a questionnaire or interview, a method of data collection based on communication with a representative sample of individuals. Hello, readers of my blog if u like it my post then please click on advertisment or add in followers list. its beneficial for you and me both.

problem definition

Introduction The adage “if you do not know where you are going, any road will take you there” suggests some good advice to managers and researchers. It is extremely important to define the business problem carefully because the definition determines the purpose of the research and ultimately, the research design. Problem definition It indicates a specific managerial decision area to be clarified or problem to be solved. It specifies research questions to be answered and the objectives of the research. Defining a research problem involves several interrelated steps. As shown: - Hello readers, if you like my post then pls click on advertisment and add as you in my follower list . Its beneficial for you and me both.

Meaning of research

Meaning of research Research is common parlance refers to a search for knowledge. One can also define research as a scientific and systematic search for pertinent information on a specific topic. In fact, research is an art of scientific investigation. The advance learner’s dictionary of current English lays down the meaning of research as “a careful investigation or inquiry specially through search for new facts in any branch of knowledge”. Redman and mory define the research as a “systematized effort to gain new knowledge”. Some people consider research as a movement, a movement from the known to the unknown. Research is an academic activity and as such the term should be used in technical sense. According to cifford woody research comprises defining and redefining the problem, formulating hypothesis or suggested solutions, collecting, organizing, evaluating the data, making deductions and reaching conclusions and at last carefully testing the conclusions to determine wheth

Exploratory research

Exploratory research Introduction Exploratory research provides qualitative data usually, Exploratory research provides greater understanding of a concept or crystallizes a problem rather than providing precise measurement. The focus of such qualitative research is not on numbers but on words on observations: - stories, visual portrayals, meaningful characterizations, interpretations and other expressive descriptions. Exploratory research may be single research investigation or a series of informal studies intend to provide background information. Meaning An initial research conducted to clarify and define the nature of a problem. if you like my post then pls click on advertisment and add as you in my follower list . Its beneficial for you and me both.