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motivation

MOTIVATION

It means to inspire someone, encourage someone, to persuade someone. It is defined as driving force or internal force with in an individual that propels/implies. Some one to take action/to do work
Motivation based on Latin word MOVERE, motive (need) has been defined as
A motive is an inner state that energises, activates, or moves and that directs behaviour towards goal.

Motive is energizer of action

Motivating is the channelisation and activation of motives

Motivation is the work behaviour itself. Motivation depends on motives and motivating, it become a complex process


Nature of motivation


Based on motives
Motivation based on individual motives, which are internal to the individual. These motives are in form of feelings


Affected by motivating
Motivation effected by way the individual is motivated. The act of motivating changeless needs satisfaction. It can also activate the latent needs in the individual


Goal oriented behaviour
Motivation leads to goal oriented behaviour. A goal directed behaviour is one which satisfy the causes for which behaviour takes place. Motivation has profound influence on human behaviour.


Related to satisfaction
Satisfaction refers to experiences of an individual which he derives out of need fulfillment. Thus satisfaction is a consequence of rewards and punishment. It provides means to analyse outcomes already experienced by the individual


Person motivated in totality
A person motivated in totality not in part. Each person in the organization is a self-contained unit and his needs are interrelated. These effected in different ways.

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Unfulfilled need
Individual has some need and individual do work only for his unfulfilled needs. For example, person wants to purchase a car.

Tension
The tension is not an ideal state of mind; the individual tries to overcome his need to satisfy. It is a revolution of mind.

Force
Collect the source to fulfill his need.

Learning
Reading from newspaper, magazine, increase his experience about his need.

Congnitive
Thinking about his need.

Behaviour
Change in behaviour of individual.

Goal
After the purchase of car individual his satisfy





Tension reducing
Tension is deducted but not finish. It means after purchase of car person in tension of his car service, maintenance. It is never ending process.
Motivation can never stopped any time it works continuum
.

Types of motivation

Positive motivation
It is involved when on advertisement or message creates a pricing force towards achieving the objective.

Negative person
When an advertisement or message creates a driving force by emphasizing undesirable condition and propel consumer go away.

Rational
Depends on logical factors for example size of shoes, quality, price etc.

Emotional
Depends on personal or attractive factors


Theories of motivation

Maslow’ needs theory


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Herzberg’s motivation theory


It depend two factors these are given below

Hygiene factor

It is related with working conditions providing to the employees during the job, work according to rules and regulations these are given below

i. Company policies and administration
ii. Technical supervision
iii. Interpersonal relationship with supervisor
iv. Interpersonal relationship with peers, colleagues, subordinate
v. Incentive salary and job satisfaction and security
vi. Personal life
vii. Status


Motivation factor

i. Achievement
ii. Recognition
iii. Advancement
iv. Work itself
v. Possibility of growth
vi. Responsibility



Alderfer’s motivation theory


It is called ERG theory

E stands for existence needs

R stands for relatedness needs

G stands for growing needs

Existence :- based on basic needs

Relatedness: - fulfilled by society, communication, security

Growing: - based on creative effort, status, respect in society
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Equity motivation theory

This theory based on equity. It means based on social exchange process.
Individual make contribution (input) for which they expect certain rewards (outcomes)

Various types of input and output are given below
















Three types of exchange relationship these are given below


Overpaid inequity

Person’s outcomes Other’s outcome’s
>
Person’s input Other’s input


Underpaid inequity

Person’s outcomes Other’s outcome’s
<
Person’s input Other’s input

Equity

Person’s outcomes Other’s outcome’s
=
Person’s input Other’s input



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McGregor’s THEORY X AND THEORY Y
Theory X

This is a traditional theory of human behaviour. In this theory, McGregor has some assumption about human behaviour. In other words, these assumptions are as follows

• Self-centered, does not think about positive or negative aspects
• People are lack of ambitious (aim), they avoid or dislike responsibility
• He was in nature resist to change

Theory Y

It emphasize the modern pattern.

• Mental and physical efforts in works is a natural process
• Commitment to objective and person should be aware
• Man should have self direction and self control
• He must have high attitude


VROOM’S EXPECTANCY THEORY

This theory based on probability
Motivation equal valence


VROOM’S EXPECTANCY THEORY



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Traits of motivation


These traits are showing a diagram


• Growing: - it helps to growth in organization or person.

• Enduring process: - motivation is that process who never stopped. It runs continuously

• Changing: - we change easily in this process its nature is flexible

• Integrity: - with the help of motivation, we increase efficiency in person time to time

• Reoccurring: - we can motivate person repeatedly

• Not static (transferable):- it easily transfers one person to another person




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