himanshu goel

10. Attention To Details- Event Logistics Most logistics theories concern the supply of products to customers. In the events industry, logistics include the efficient supply of customers to the festival product, and the supply of facilities and products to and from the event site. "In this sense, it has more in common with military logistics than modern business logistics". (McDonnell, I. et al. (1999), 210) A careful attention to details is essential, because if part of the logistical requirements are overseen, it could have fatal consequences to the outcome of the festival. The ‘supply’ of festival visitors and sponsors is described closer in the above chapters. if you like my post then pls click on advertisment and add as you in my follower list . Its beneficial for you and me both.

Event Marketing Definition "Whereas marketing outside the voluntary sector generally involves clarifying customer needs and then satisfying them with appropriate products or services, arts marketing more usually involves finding the right audience for the product and bringing audience and product together. It is a matching process rather than one in which the public is simply given what it wants." (Fishel, D. (1994), 7-8) From the author’s point of view, this statement contradicts in itself, but unfortunately it is advocated by some representatives of the arts industry. Of course, there are major differences between marketing physical products and arts experience, some of which are described further in this chapter. However, the marketing process should still involve segmentation of the markets and targeting the potential groups on the basis of comprehensive market research, which serves as a source for a clear definition of their needs and motivation. Many examples in the...

Multi-level marketing (MLM), (also called network marketing, direct selling, referral marketing, and pyramid selling) is a term that describes a marketing structure used by some companies as part of their overall marketing strategy. The structure is designed to create a marketing and sales force by compensating promoters of company products not only for sales they personally generate, but also for the sales of other promoters they introduce to the company, creating a down line of distributors and a hierarchy of multiple levels of compensation in the form of a pyramid. The products and company are usually marketed directly to consumers and potential business partners by means of relationship referrals and word of mouth marketing. if you like my post then pls click on advertisment and add as you in my follower list . Its beneficial for you and me both.

Survey Meaning A research technique in which information is gather from a sample of people by use of a questionnaire or interview, a method of data collection based on communication with a representative sample of individuals. Hello, readers of my blog if u like it my post then please click on advertisment or add in followers list. its beneficial for you and me both.

Introduction The adage “if you do not know where you are going, any road will take you there” suggests some good advice to managers and researchers. It is extremely important to define the business problem carefully because the definition determines the purpose of the research and ultimately, the research design. Problem definition It indicates a specific managerial decision area to be clarified or problem to be solved. It specifies research questions to be answered and the objectives of the research. Defining a research problem involves several interrelated steps. As shown: - Hello readers, if you like my post then pls click on advertisment and add as you in my follower list . Its beneficial for you and me both.

Meaning of research Research is common parlance refers to a search for knowledge. One can also define research as a scientific and systematic search for pertinent information on a specific topic. In fact, research is an art of scientific investigation. The advance learner’s dictionary of current English lays down the meaning of research as “a careful investigation or inquiry specially through search for new facts in any branch of knowledge”. Redman and mory define the research as a “systematized effort to gain new knowledge”. Some people consider research as a movement, a movement from the known to the unknown. Research is an academic activity and as such the term should be used in technical sense. According to cifford woody research comprises defining and redefining the problem, formulating hypothesis or suggested solutions, collecting, organizing, evaluating the data, making deductions and reaching conclusions and at last carefully testing the conclusions to determine wheth...

Exploratory research Introduction Exploratory research provides qualitative data usually, Exploratory research provides greater understanding of a concept or crystallizes a problem rather than providing precise measurement. The focus of such qualitative research is not on numbers but on words on observations: - stories, visual portrayals, meaningful characterizations, interpretations and other expressive descriptions. Exploratory research may be single research investigation or a series of informal studies intend to provide background information. Meaning An initial research conducted to clarify and define the nature of a problem. if you like my post then pls click on advertisment and add as you in my follower list . Its beneficial for you and me both.

Research design Meaning of research design A research design is the arrangement of the conditions for collections and analysis of data in a manner that aims to combine relevance to the research purpose with economy in procedure. Research design is the conceptual structure with in which research is conducted; It constitutes the blue print for the collection, measurement and analysis of data. As such the design includes an outline of what the researcher will do from writing the hypothesis is and its operational implications to the final analysis of data. The designing decisions happen to be in respect of; o What is the study about? o Why is the studying being made? o Where will the study be carried out? o What type of data is required? o Where can the required data be found? o What periods of time will the study include? o What will be the sample design? o What techniques of data collection will be used? o How will the data be analysed? o In what style will the report be ...

Meaning An enduring disposition to consistently respond in a given manner to various aspects of the world; o Composed of affective o Cognitive o Behavioural Cognitive The component of attitude that represents one’s awareness and knowledge about an object. Affective The component of attitude that reflect one’s general feelings or emotions toward an object. Behavioural component The component of attitude that includes buying intentions and behavioural expectations; reflects a predisposition to action. if you like my post then pls click on advertisment and add as you in my follower list . Its beneficial for you and me both.

The planning process 1. Analysis organizational plan 2. Forecast demand for human resource 3. Forecasting supply of human resources 4. Estimating manpower gap 5. Action planning control and evaluation if you like my post then pls click on advertisment and add as you in my follower list . Its beneficial for you and me both.

Performance appraisal Introduction Appraisal of performance is widely used in society. Parents evaluate their children, teachers evaluate their students and employers evaluate their employees. Meaning Performance appraisal is the process of assessing the performance and progress of an employee or of a group of employees on a given job and his potential for future development. According to flippo “Performance appraisal is the systematic, periodic and impartial rating of an employee’s excellence in matters pertaining to his present job and his potential for a better job.” if you like my post then pls click on advertisment and add as you in my follower list . Its beneficial for you and me both.

Induction and socialization Introduction Induction also called orientation, and it is design to provide a new employee with information which he or she needs to function’s comfortably and effectively in the organization. When a new employee joins an organization, he is completely a stranger to the people, work place and the work environment. Therefore, he is likely to feel insecure, shy and nervous. In the absence of information and support there is likely to be anxiety and fear in his mind. He may undergo reality shock caused by a gap between his expectations and the real situation. Meaning Induction or orientation can help overcome these problems. Once an employee is selected and placed on an appropriate job, the process of familiarizing him with the job and organization begins. This process is called induction. if you like my post then pls click on advertisment and add as you in my follower list . Its beneficial for you and me both.

Employee welfare “Employee welfare or labour welfare means the efforts to make life worth living for workmen.” “Labour welfare means anything done for the comfort and improvement, intellectual or social, of the employees over and above the wages paid which is not necessity of the industry”.                                                                                                      ARTHUR JAMES TODD. “Workers welfare may be understood as including such services facilities and amenit...

Employee empowerment Empowering refers to passing an authority and responsibility. Empowerment occurs when power goes to employee who then experience a since of ownership and control over their jobs. Empowered employees becomes “self-directed” and “self-control”. this is possible only when there is mutual trust between the superior and his subordinates. The superior has full faith that his subordinates will not do anything which is harmful to the organization. Similarly the subordinates has confidence in his superior that he will support his decisions and actions. Definitions “empowerment is simply gaining the power to your voice heart, to contribute to plans and decisions that affect you, to use your expertise at work to improve your performance and with it the performance of your whole organization”. if you like my post then pls click on advertisment and add as you in my follower list . Its beneficial for you and me both.

Corporate objective and human resource planning Corporate objective does not mean that they only satisfy the organizational objectives as we know human resources, and organization will produce the products with the help of human resource. In order to satisfy the needs of the customers with the satisfaction of customer’s fund will be generated by which organizational objectives will be achieved. So, we can say that for fulfilling their own objectives the company will also consider the main parties who are helpful in achieving the objectives. Thus organization have these objectives which are as follows: -  Organizational  Human resource  Social objective Organizational o Establishing strategy o Profit earning o International strategic o Organizational development Human resource o Working condition o Fair wages o Empowerment o Industrial relation Social objectives o Satisfy consumers o Offer right product o Increase employment o Environment management if you ...

What is marketing? Marketing means profitable consumer relationships. The twofold goal of marketing is to attract new customers by promising superior value and to keep and grow the current customers by delivering satisfaction. Wal mart has become the world largest retailer, and one of the world largest companies, by delivering on its promise, “always low price. Always” Sound marketing is critical to the success of every organization. Large for-profit firms such as procter & gamble, Toyota, target, apple and marriott use marketing. But so do not- for-profit organizations such as colleges, hospitals, museums, symphony orchestras, and even churches. You know a lot about marketing- it’s all around you. You see the results of the marketing in the abundance of the products in your nearby shopping mall. You see marketing in the advertisements that fill your TV screen, spice up your magazines, stuff your mailbox, or enliven your web pages. At home, at school, where you work, and wher...

Promotional mix There are seven main aspects of a promotional mix. These are: • Advertising - Any paid presentation and promotion of ideas, goods, or services by an identified sponsor. Examples: Print ads, radio, television, billboard, direct mail, brochures and catalogs, signs, in-store displays, posters, motion pictures, Web pages, banner ads, and emails. • Personal Selling - A process of helping and persuading one or more prospects to purchase a good or service or to act on any idea through the use of an oral presentation. Examples: Sales presentations, sales meetings, sales training and incentive programs for intermediary salespeople, samples, and telemarketing. Can be face-to-face or via telephone. • Sales promotion - Media and non-media marketing communication are employed for a pre-determined, limited time to increase consumer demand, stimulate market demand or improve product availability. Examples: Coupons, sweepstakes, contests, product samples, rebates, tie-ins, self-li...

Product life cycle Contents  Introduction  Meaning of product life cycle  Factors found in the concept of product life cycle  Definitions of product life cycle  Stages of product life cycle  Strategies for the differing stages of the product life cycle  Problems with product life cycle  Factors affecting product life cycle  Utility/ importance of product life cycle  Conclusion if you like my post then pls click on advertisment and add as you in my follower list . Its beneficial for you and me both.

Introduction Improving and updating product line is crucial for the success for any organization. Failure for an organization to change could result in a decline in sales and with competitors racing a head. The process of product development is crucial with in organization products go through the stages of their life cycle and will eventually have to be replaced. Process of new product development In business and engineering, new product development is the term used to describe the complete process of bringing new product or service to market. There are two parallel paths in the new product process;  One involves the idea generation, product design and detail engineering.  The other involves marketing research and marketing analysis. Companies typically see new product development as the first stage in generating and commercializing new products within the overall strategic process of product life cycle. Management used to maintain or grow their market share. ...

Multi-level marketing (MLM), (also called network marketing, direct selling, referral marketing, and pyramid selling) is a term that describes a marketing structure used by some companies as part of their overall marketing strategy. The structure is designed to create a marketing and sales force by compensating promoters of company products not only for sales they personally generate, but also for the sales of other promoters they introduce to the company, creating a down line of distributors and a hierarchy of multiple levels of compensation in the form of a pyramid. The products and company are usually marketed directly to consumers and potential business partners by means of relationship referrals and word of mouth marketing. if you like my post then pls click on advertisment and add as you in my follower list . Its beneficial for you and me both.