What is marketing?
Marketing means profitable consumer relationships. The twofold goal of marketing is to attract new customers by promising superior value and to keep and grow the current customers by delivering satisfaction.
Wal mart has become the world largest retailer, and one of the world largest companies, by delivering on its promise, “always low price. Always”
Sound marketing is critical to the success of every organization. Large for-profit firms such as procter & gamble, Toyota, target, apple and marriott use marketing. But so do not- for-profit organizations such as colleges, hospitals, museums, symphony orchestras, and even churches.
You know a lot about marketing- it’s all around you. You see the results of the marketing in the abundance of the products in your nearby shopping mall. You see marketing in the advertisements that fill your TV screen, spice up your magazines, stuff your mailbox, or enliven your web pages. At home, at school, where you work, and where you play you see marketing in almost everything you do.
Marketing defined
Today, marketing must be understood not in the old sense of making a sale-“telling and selling”- but in the new sense of SATISFYING CUSTOMER NEEDS. If the marketer understood the customer need; develops products and services that provide superior customer value; and prices, distributes, and promotes them effectively, these product will sell easily,
In fact according to the management guru PETER DRUCKER, “the aim of marketing is to make selling unnecessary.”
Marketing means profitable consumer relationships. The twofold goal of marketing is to attract new customers by promising superior value and to keep and grow the current customers by delivering satisfaction.
Wal mart has become the world largest retailer, and one of the world largest companies, by delivering on its promise, “always low price. Always”
Sound marketing is critical to the success of every organization. Large for-profit firms such as procter & gamble, Toyota, target, apple and marriott use marketing. But so do not- for-profit organizations such as colleges, hospitals, museums, symphony orchestras, and even churches.
You know a lot about marketing- it’s all around you. You see the results of the marketing in the abundance of the products in your nearby shopping mall. You see marketing in the advertisements that fill your TV screen, spice up your magazines, stuff your mailbox, or enliven your web pages. At home, at school, where you work, and where you play you see marketing in almost everything you do.
Marketing defined
Today, marketing must be understood not in the old sense of making a sale-“telling and selling”- but in the new sense of SATISFYING CUSTOMER NEEDS. If the marketer understood the customer need; develops products and services that provide superior customer value; and prices, distributes, and promotes them effectively, these product will sell easily,
In fact according to the management guru PETER DRUCKER, “the aim of marketing is to make selling unnecessary.”
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