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Research design

Research design

Meaning of research design
A research design is the arrangement of the conditions for collections and analysis of data in a manner that aims to combine relevance to the research purpose with economy in procedure.

Research design is the conceptual structure with in which research is conducted;
It constitutes the blue print for the collection, measurement and analysis of data. As such the design includes an outline of what the researcher will do from writing the hypothesis is and its operational implications to the final analysis of data. The designing decisions happen to be in respect of;
o What is the study about?
o Why is the studying being made?
o Where will the study be carried out?
o What type of data is required?
o Where can the required data be found?
o What periods of time will the study include?
o What will be the sample design?
o What techniques of data collection will be used?
o How will the data be analysed?
o In what style will the report be prepared?

Features of research design
o It is a plan that specifies the sources and type of information relevant to the research problem.
o It is a strategy specifies which approach will be used for gathering and analyzing the data.
o It also includes time and cost budgets. Since most studies are done under these two constraints.

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Type of business research design
o Exploratory
o Descriptive
o Experimental

1. Exploratory research design
Initial research is conducting to clarify the nature of the problem. Why conduct exploratory research;
o Diagnose situation
o Screening alternatives
o Discovering new ideas

Diagnosing a situation
Exploratory research diagnoses the dimensions of problems so that successive research project will be on target. It helps set priorities for research. In some cases exploratory research provides an orientation for management by gathering information on a topic with which management has little experience. Personnel research managers often conduct Exploratory research as a diagnostic tool to point out issues of employee concern or to generate possible explanations for motivational patterns.

Screening alternatives
Exploratory research may be used to determine the best alternatives because of this we need concept testing. Concept testing means is to test something that act as a proxy for a new or revised program, product or service. Typically test subjects are presented with some sort of stimulus or a description of an idea and asked if they would use it, if they like it, and so on. Concept testing means evaluating ideas by providing a “feel”. For the merits of an idea prior to the commitment of research and development, manufacturing or other company resources.

Discovering new ideas
Exploratory research is often used to generate new ideas. Perhaps factory workers have suggestions for increasing production or improving safety. Consumers may suggest new product ideas, or unthought-of problems might be identified. The Exploratory research might generate ideas that would never have occurred to the firms design staff.

Type exploratory research

 Experience surveys
 Secondary data analysis
 Case studies
 Pilot studies


Experience surveys
In attempting to understand the problems at hand, managers may discuss issues and ideas with top executives and knowledgeable managers who have had personal experience in the field. This constitutes an informal experience surveys.

Secondary data analysis
Preliminary review of data collected for another purpose to clarify issues in the early stages of a research effort.

Case studies
An exploratory research technique that intensively investigates one or a few situations similar to the researcher’s problem situation.

Pilot study
Any small scale exploratory research project that uses sampling but does not apply in regressed standard. A pilot study generates primary data, usually for qualitative analysis. This characteristic distinguish pilot studies from secondary data analysis, which gather background information. The primary data usually are collected from employees, consumers, voters etc.

2. Descriptive research
Descriptive research studies are those studies which are concerned with describing the characteristics of particular or individual or of a group. The descriptive research design must make in a provision for protection against buyers and must maximize reliability.

Features
Less biasness
The research procedure must be carefully planned.

The descriptive research design in such studies must be rigid and not flexible and must focus attention on the following.
o Formulating the objective of the study.
o Designing the methods of data collection.
o Selecting the samples.
o Collecting the data.
o Processing and analysis.
o Report the findings.

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